It's pretty smart but also a bit frightening: A qualitative study about mobile tracking among Danish mobile users

Thomas Bjørner, Lene Tolstrup Sørensen, Hanne Westh Nicolajsen

Publikation: Bog/antologi/afhandling/rapportRapportForskning

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The increasing use of mobile phones and services introduces the challenging questionof how to take advantage of the services without the service providers taking advantage of us. The notion of location-based services often means
a less transparent partner and may constitute a challenge too big for some users to be a part of the natural developments in mobile services. This paper focuses on one segment of Danish mobile phone users who are trailing behind advanced mobile users but have an interest in trends and technological developments. The overall purpose is to gain an insight into this segment’s perception of location
- based services by focusing on different existing and forthcoming services. The paper concludes that users are generally willing to disclose location-based data if they find the services useful and to their advantage. Privacy and trust are essential elements in judging this perspective.
ForlagCenter for Communication, Media and Information technologies (CMI), Electronic Systems, Aalborg University Copenhagen
Antal sider26
ISBN (Elektronisk)978-87-7152-016-3
StatusUdgivet - sep. 2013
NavnCMI Working Paper

Bibliografisk note

CMI Working Paper Series, AAU CPH


  • Qualitative interview
  • Location based services
  • mobile tracking
  • Buzz users