Language Management x 3: A Theory, a Sub-concept, and a Business Strategy Tool

Guro Refsum Sanden

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

17 Citationer (Scopus)

Abstrakt

The term ‘language management’ has become a widely used expression in the sociolinguistic literature. Originally introduced by Jernudd and Neustupný in 1987, as a novel continuation of the language planning tradition stemming from the 1960/70s, language management along these lines has developed into the Language Management Theory (LMT). A second definition of language management, diverting from LMT, can be found in the work of Spolsky, who treats language management as a theoretical component of the wider concept of language policy. Furthermore, over the past 15 years a number of scholars, particularly from the international management discipline, appear to have taken an interest in language as a variable in business and corporate management. It is also common to refer to this research field as language management. This conceptual article offers a theoretically based comparison of the three definitions of language management, before discussing five main focus points, which may be used to highlight their analytical differences.
OriginalsprogEngelsk
TidsskriftApplied Linguistics
Vol/bind37
Udgave nummer4
Sider (fra-til)520-535
Antal sider17
ISSN0142-6001
DOI
StatusUdgivet - 2016
Udgivet eksterntJa

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