Leveraging Wikipedia concept and category information to enhance contextual advertising

Zongda Wu, Guandong Xu, Rong Pan, Yanchun Zhang, Zhiwen Hu, Jianfeng Lu

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

6 Citationer (Scopus)
573 Downloads (Pure)
OriginalsprogEngelsk
TitelProceedings of the 20th ACM international conference on Information and knowledge management
RedaktørerBettina Berendt, Arjen de Vries, Wenfei Fan, Craig Macdonald, Iadh Ounis, Ian Ruthven
Antal sider4
Udgivelses stedNew York, NY, USA
ForlagAssociation for Computing Machinery
Publikationsdato2011
Sider2105-2108
ISBN (Trykt)978-1-4503-0717-8
StatusUdgivet - 2011
Begivenhed20th ACM Conference on Information and Knowledge Management - Glasgow, Storbritannien
Varighed: 24 okt. 201128 okt. 2011
Konferencens nummer: 20

Konference

Konference20th ACM Conference on Information and Knowledge Management
Nummer20
LandStorbritannien
ByGlasgow
Periode24/10/201128/10/2011
NavnCIKM '11

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Wu, Z., Xu, G., Pan, R., Zhang, Y., Hu, Z., & Lu, J. (2011). Leveraging Wikipedia concept and category information to enhance contextual advertising. I B. Berendt, A. D. Vries, W. Fan, C. Macdonald, I. Ounis, & I. Ruthven (red.), Proceedings of the 20th ACM international conference on Information and knowledge management (s. 2105-2108). New York, NY, USA: Association for Computing Machinery. CIKM '11
Wu, Zongda ; Xu, Guandong ; Pan, Rong ; Zhang, Yanchun ; Hu, Zhiwen ; Lu, Jianfeng. / Leveraging Wikipedia concept and category information to enhance contextual advertising. Proceedings of the 20th ACM international conference on Information and knowledge management. red. / Bettina Berendt ; Arjen de Vries ; Wenfei Fan ; Craig Macdonald ; Iadh Ounis ; Ian Ruthven. New York, NY, USA : Association for Computing Machinery, 2011. s. 2105-2108 (CIKM '11).
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Wu, Z, Xu, G, Pan, R, Zhang, Y, Hu, Z & Lu, J 2011, Leveraging Wikipedia concept and category information to enhance contextual advertising. i B Berendt, AD Vries, W Fan, C Macdonald, I Ounis & I Ruthven (red), Proceedings of the 20th ACM international conference on Information and knowledge management. Association for Computing Machinery, New York, NY, USA, CIKM '11, s. 2105-2108, 20th ACM Conference on Information and Knowledge Management , Glasgow, Storbritannien, 24/10/2011.

Leveraging Wikipedia concept and category information to enhance contextual advertising. / Wu, Zongda; Xu, Guandong; Pan, Rong; Zhang, Yanchun; Hu, Zhiwen; Lu, Jianfeng.

Proceedings of the 20th ACM international conference on Information and knowledge management. red. / Bettina Berendt; Arjen de Vries; Wenfei Fan; Craig Macdonald; Iadh Ounis; Ian Ruthven. New York, NY, USA : Association for Computing Machinery, 2011. s. 2105-2108 (CIKM '11).

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

TY - CHAP

T1 - Leveraging Wikipedia concept and category information to enhance contextual advertising

AU - Wu, Zongda

AU - Xu, Guandong

AU - Pan, Rong

AU - Zhang, Yanchun

AU - Hu, Zhiwen

AU - Lu, Jianfeng

N1 - @inproceedings{Wu:2011:LWC:2063576.2063901, author = {Wu, Zongda and Xu, Guandong and Pan, Rong and Zhang, Yanchun and Hu, Zhiwen and Lu, Jianfeng}, title = {Leveraging Wikipedia concept and category information to enhance contextual advertising}, booktitle = {Proceedings of the 20th ACM international conference on Information and knowledge management}, series = {CIKM '11}, year = {2011}, isbn = {978-1-4503-0717-8}, location = {Glasgow, Scotland, UK}, pages = {2105--2108}, numpages = {4}, url = {http://doi.acm.org/10.1145/2063576.2063901}, doi = {http://doi.acm.org/10.1145/2063576.2063901}, acmid = {2063901}, publisher = {ACM}, address = {New York, NY, USA}, keywords = {contextual advertising, similarity measure, wikipedia}, }

PY - 2011

Y1 - 2011

KW - contextual advertising, similarity measure, wikipedia

M3 - Book chapter

SN - 978-1-4503-0717-8

T3 - CIKM '11

SP - 2105

EP - 2108

BT - Proceedings of the 20th ACM international conference on Information and knowledge management

A2 - Berendt, Bettina

A2 - Vries, Arjen de

A2 - Fan, Wenfei

A2 - Macdonald, Craig

A2 - Ounis, Iadh

A2 - Ruthven, Ian

PB - Association for Computing Machinery

CY - New York, NY, USA

ER -

Wu Z, Xu G, Pan R, Zhang Y, Hu Z, Lu J. Leveraging Wikipedia concept and category information to enhance contextual advertising. I Berendt B, Vries AD, Fan W, Macdonald C, Ounis I, Ruthven I, red., Proceedings of the 20th ACM international conference on Information and knowledge management. New York, NY, USA: Association for Computing Machinery. 2011. s. 2105-2108. (CIKM '11).