Local election blogs: Networking among the political elite

Signe Bock Segaard, Jeppe Agger Nielsen

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    17 Citationer (Scopus)

    Abstract

    This article explores the role of social media (essentially blogs) in the 2011 Norwegian local election campaigns.
    We commence by developing a framework for investigating political communication using the social media that conceptualises
    the horizontal and vertical conversation along two dimensions: participants and interaction. Next, we apply our framework in
    a case study of election blogs in twelve Norwegian municipalities using multiple data sources. In contrast to the democratic
    vision of social media, our analysis demonstrates that election blogs are primarily used by those who are politically active in
    other arenas as well and that most communication consists of one-way information dissemination with little actual exchange of
    information. The main findings also indicate a paradox: there is a mismatch between the types of communication the candidates
    perceive as important and their actual behaviour in the local election campaign. While candidates say they want to connect with
    the electorate, in practice they are networking with each other. Our findings are discussed in light of the institutional setting in
    which the blogging take place, and the specific social media under investigation.
    OriginalsprogEngelsk
    TidsskriftInformation Polity
    Vol/bind18
    Udgave nummer4
    Sider (fra-til)299-313
    ISSN1570-1255
    DOI
    StatusUdgivet - 1 dec. 2013

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