Managing creativity in business market relationships

Poul Houman Andersen*, Hanne Kragh

*Kontaktforfatter

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

18 Citationer (Scopus)

Abstract

The guest editors' introduction to the Special Issue on managing creativity in business market relationships positions the topic at the intersection between interorganizational research and creativity research. It introduces three paradoxes that managers of such processes face: a) the tension between the need for structure versus freedom to pursue new ideas, b) the dilemma between openness and organizational alignment, and c) the task of combining and prioritizing between inter- and intraorganizational views.

OriginalsprogEngelsk
TidsskriftIndustrial Marketing Management
Vol/bind42
Udgave nummer1
Sider (fra-til)82-85
Antal sider4
ISSN0019-8501
DOI
StatusUdgivet - 1 jan. 2013

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