Managing culture in IJVs: A sense-making perspective on Danish – Vietnamese cases

Li Dao

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Abstrakt

The purpose of this paper is to extend a cultural sense-making perspective to the context of international joint ventures. The dominant literature on cultural issues in this inter-firm setting has been criticized for relying on a narrow view of culture mainly as a country-level construct. The paper argues that dynamic aspects of culture as enacted by key individual actors and constructed in a given context are far more relevant and critical for the joint venture’s managerial process. With evidence from four Danish – Vietnamese joint ventures, the paper proposes a way of managing culture in IJVs through individual sense-making and mutual learning and adjustment as key to the process of cultural negotiation.
OriginalsprogEngelsk
TitelInternational Academy of Management and Business
ForlagInternational Academy of Management and Business
Publikationsdato2012
ISBN (Trykt)1949-912
ISBN (Elektronisk)1949-9108
StatusUdgivet - 2012
BegivenhedInternational Academy of Business and Management - Bali, Indonesien
Varighed: 12 sep. 201214 sep. 2012

Konference

KonferenceInternational Academy of Business and Management
LokationBali
LandIndonesien
Periode12/09/201214/09/2012

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