Marketing as Social Construction: Alternative Views on the Interface between the Enterprise and the Environment

Olav Jull Sørensen, Julia F. Popova

Publikation: Bog/antologi/afhandling/rapportBogForskning

OriginalsprogEngelsk
UdgivelsesstedAalborg
ForlagAalborg Universitetsforlag
StatusUdgivet - 1997
NavnInternational Business Economics Reprint series
Nummer12
ISSN0908-4088

Emneord

  • Social Construction
  • Marketing Environment
  • Marketing Planning
  • Marketing Approaches
  • Marketing Research

Citationsformater