Marketing, economic growth, and competitive strategies of firms in Africa

John Kuada*

*Tilsvarende forfatter af dette arbejde

Publikation: Bidrag til tidsskriftReview (oversigtsartikel)Forskningpeer review

4 Citationer (Scopus)
OriginalsprogEngelsk
TidsskriftAfrican Journal of Economic and Management Studies
Vol/bind7
Udgave nummer1
Sider (fra-til)2-8
Antal sider7
ISSN2040-0705
DOI
StatusUdgivet - 2016

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Growth strategy
Economic growth
Competitive strategy
Africa
Marketing
Bottom of the pyramid
Design methodology
Developing economies
Trade liberalization
Firm performance
African countries
Income
Urban areas
Research issues

Citer dette

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Marketing, economic growth, and competitive strategies of firms in Africa. / Kuada, John.

I: African Journal of Economic and Management Studies, Bind 7, Nr. 1, 2016, s. 2-8.

Publikation: Bidrag til tidsskriftReview (oversigtsartikel)Forskningpeer review

TY - JOUR

T1 - Marketing, economic growth, and competitive strategies of firms in Africa

AU - Kuada, John

PY - 2016

Y1 - 2016

KW - Africa

KW - Competitive strategy

KW - Economic growth

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DO - 10.1108/AJEMS-02-2016-0014

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JO - African Journal of Economic and Management Studies

JF - African Journal of Economic and Management Studies

SN - 2040-0705

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