Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelGlobal Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress
RedaktørerA. K. Manrai, H. L. Meadow
ForlagSpringer
Publikationsdatojan. 2015
Sider178-181
ISBN (Trykt)978-3-319-17355-9
ISBN (Elektronisk)978-3-319-17356-6
DOI
StatusUdgivet - jan. 2015
Udgivet eksterntJa
NavnDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN2363-6165

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