Marketing Solar Energy in Ghana – A Relational Perspective

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

Resumé

The study reports the results of an exploratory qualitative investigation into the marketing ecosystem that firms selling solar-energy products are in the process of creating in Ghana and how this system influences the growth of the sector. The results reveal that industry has a promising future. Demand is increasing and the number of firms operating within the industry is growing. But the current capacity is far below the national expectations. The study also draws attention to factors that influence the growth of the industry, including institutional arrangements as well as firm level and market characteristics.
OriginalsprogEngelsk
TitelExploring the Dynamics of Consumerism in Developing Nations
RedaktørerAyantunji Gbadamosi
ForlagIGI global
Publikationsdatosep. 2018
StatusAccepteret/In press - sep. 2018

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Ghana
Industry
Marketing
Solar energy
Influence factors
Market characteristics
Ecosystem
Institutional arrangements

Citer dette

Kuada, J. E., Bujac, A. I., & Bentzen, J. S. (Accepteret/In press). Marketing Solar Energy in Ghana – A Relational Perspective. I A. Gbadamosi (red.), Exploring the Dynamics of Consumerism in Developing Nations IGI global.
Kuada, John Ernest ; Bujac, Andreea Ioana ; Bentzen, Jeanne Sørensen. / Marketing Solar Energy in Ghana – A Relational Perspective. Exploring the Dynamics of Consumerism in Developing Nations. red. / Ayantunji Gbadamosi. IGI global, 2018.
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Kuada, JE, Bujac, AI & Bentzen, JS 2018, Marketing Solar Energy in Ghana – A Relational Perspective. i A Gbadamosi (red.), Exploring the Dynamics of Consumerism in Developing Nations. IGI global.

Marketing Solar Energy in Ghana – A Relational Perspective. / Kuada, John Ernest; Bujac, Andreea Ioana; Bentzen, Jeanne Sørensen.

Exploring the Dynamics of Consumerism in Developing Nations. red. / Ayantunji Gbadamosi. IGI global, 2018.

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

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Kuada JE, Bujac AI, Bentzen JS. Marketing Solar Energy in Ghana – A Relational Perspective. I Gbadamosi A, red., Exploring the Dynamics of Consumerism in Developing Nations. IGI global. 2018