Abstract
A recent survey has indicated that 17 % of companies have ceased mass
customizing less than 1 year after initiating the effort. This paper presents measurement
for a company’s mass customization performance, utilizing metrics
within the three fundamental capabilities: robust process design, choice navigation,
and solution space development. A mass customizer when assessing performance
with these metrics can identify within which areas improvement would
increase competitiveness the most and enable more efficient transition to mass
customization.
customizing less than 1 year after initiating the effort. This paper presents measurement
for a company’s mass customization performance, utilizing metrics
within the three fundamental capabilities: robust process design, choice navigation,
and solution space development. A mass customizer when assessing performance
with these metrics can identify within which areas improvement would
increase competitiveness the most and enable more efficient transition to mass
customization.
Originalsprog | Engelsk |
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Titel | Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) |
Forlag | Springer |
Publikationsdato | 2014 |
Sider | 359-376 |
Kapitel | 31 |
ISBN (Elektronisk) | 978-3-319-04271-8 |
DOI | |
Status | Udgivet - 2014 |
Begivenhed | the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Danmark Varighed: 4 feb. 2014 → 7 feb. 2014 |
Konference
Konference | the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) |
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Land/Område | Danmark |
By | Aalborg |
Periode | 04/02/2014 → 07/02/2014 |
Navn | Lecture Notes in Production Engineering |
---|---|
ISSN | 2194-0525 |
Emneord
- Mass customization Metrics Measurement Capabilities