Mobile ICT Acceptance in Late Adopter Countries

Gregory Gimpel, Frantisek Sudzina, Katarina Petrovcikova

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Resumé

Despite the rapid global diffusion of the smartphone, some countries have experienced much slower uptake of the technology. The low smartphone penetration within Slovakia provides the opportunity to explore what drives smartphone use in late majority countries. Slovakia is a central European nation and part of the Eurozone. It has advanced telecommunications infrastructure and is subject to the same telecommunications regulations as other EU members. While neighbours have high smartphone penetration, Slovakia is a late majority adopter. This study uses Triandis’ theory of interpersonal behavior to investigate the question: What drives the use of smartphones in late majority countries?
By studying the differences between current and potential smartphone users, the study revisits Karahanna et al.’s research question: Do potential adopters and users of IT hold the same behavioral and normative beliefs? PLS analysis finds that habit, affect, and perceived social norms explain 66% of the intention to buy a smartphone. Surprisingly, perceived consequences, which measures the instrumental usefulness, is not significant. A comparison of users and non-users find that they differ in almost every attribute measured in the study, and that users intend to continue using a smartphone whereas non-users have more ambivalent intentions.
OriginalsprogEngelsk
Titel2014 International Conference on Mobile Business
Antal sider12
Udgivelses stedLondon
ForlagAIS Electronic Library
Publikationsdato2014
StatusUdgivet - 2014
Begivenhed13th International Conference on Mobile Business - London, Storbritannien
Varighed: 4 jun. 20145 jun. 2014

Konference

Konference13th International Conference on Mobile Business
LandStorbritannien
ByLondon
Periode04/06/201405/06/2014

Fingerprint

Slovakia
acceptance
telecommunication
Eurozone
Social Norms
habits
EU
infrastructure
regulation

Citer dette

Gimpel, G., Sudzina, F., & Petrovcikova, K. (2014). Mobile ICT Acceptance in Late Adopter Countries. I 2014 International Conference on Mobile Business London: AIS Electronic Library.
Gimpel, Gregory ; Sudzina, Frantisek ; Petrovcikova, Katarina. / Mobile ICT Acceptance in Late Adopter Countries. 2014 International Conference on Mobile Business. London : AIS Electronic Library, 2014.
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abstract = "Despite the rapid global diffusion of the smartphone, some countries have experienced much slower uptake of the technology. The low smartphone penetration within Slovakia provides the opportunity to explore what drives smartphone use in late majority countries. Slovakia is a central European nation and part of the Eurozone. It has advanced telecommunications infrastructure and is subject to the same telecommunications regulations as other EU members. While neighbours have high smartphone penetration, Slovakia is a late majority adopter. This study uses Triandis’ theory of interpersonal behavior to investigate the question: What drives the use of smartphones in late majority countries?By studying the differences between current and potential smartphone users, the study revisits Karahanna et al.’s research question: Do potential adopters and users of IT hold the same behavioral and normative beliefs? PLS analysis finds that habit, affect, and perceived social norms explain 66{\%} of the intention to buy a smartphone. Surprisingly, perceived consequences, which measures the instrumental usefulness, is not significant. A comparison of users and non-users find that they differ in almost every attribute measured in the study, and that users intend to continue using a smartphone whereas non-users have more ambivalent intentions.",
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Gimpel, G, Sudzina, F & Petrovcikova, K 2014, Mobile ICT Acceptance in Late Adopter Countries. i 2014 International Conference on Mobile Business. AIS Electronic Library, London, London, Storbritannien, 04/06/2014.

Mobile ICT Acceptance in Late Adopter Countries. / Gimpel, Gregory; Sudzina, Frantisek; Petrovcikova, Katarina.

2014 International Conference on Mobile Business. London : AIS Electronic Library, 2014.

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

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AU - Petrovcikova, Katarina

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N2 - Despite the rapid global diffusion of the smartphone, some countries have experienced much slower uptake of the technology. The low smartphone penetration within Slovakia provides the opportunity to explore what drives smartphone use in late majority countries. Slovakia is a central European nation and part of the Eurozone. It has advanced telecommunications infrastructure and is subject to the same telecommunications regulations as other EU members. While neighbours have high smartphone penetration, Slovakia is a late majority adopter. This study uses Triandis’ theory of interpersonal behavior to investigate the question: What drives the use of smartphones in late majority countries?By studying the differences between current and potential smartphone users, the study revisits Karahanna et al.’s research question: Do potential adopters and users of IT hold the same behavioral and normative beliefs? PLS analysis finds that habit, affect, and perceived social norms explain 66% of the intention to buy a smartphone. Surprisingly, perceived consequences, which measures the instrumental usefulness, is not significant. A comparison of users and non-users find that they differ in almost every attribute measured in the study, and that users intend to continue using a smartphone whereas non-users have more ambivalent intentions.

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Gimpel G, Sudzina F, Petrovcikova K. Mobile ICT Acceptance in Late Adopter Countries. I 2014 International Conference on Mobile Business. London: AIS Electronic Library. 2014