TY - JOUR
T1 - Moderating Factors and Effects
T2 - Different Perceptions of University Researchers in Sweden
AU - Coudounaris, Dafnis N.
N1 - Publisher Copyright:
© 2016 Taylor & Francis.
Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 2016/7/3
Y1 - 2016/7/3
N2 - The purpose of this study is to find out the moderating factors between university innovation philosophy and industry innovation adoption, the moderating effects of university innovation philosophy, and the statistically significant differences of university researchers between eight Swedish universities in the relationship of the university-industry collaboration (UIC). The study reveals that among the moderating factors the mission statement and some characteristics increase positively the impact of the university innovation philosophy on industry innovation adoption. Also, the university innovation philosophy influences the relationships of motives to industry innovation adoption and industry innovation adoption to benefits. Sixteen attitudinal factors are significantly different among the researchers of the eight Swedish universities. Finally, implications, limitations, and future research are discussed.
AB - The purpose of this study is to find out the moderating factors between university innovation philosophy and industry innovation adoption, the moderating effects of university innovation philosophy, and the statistically significant differences of university researchers between eight Swedish universities in the relationship of the university-industry collaboration (UIC). The study reveals that among the moderating factors the mission statement and some characteristics increase positively the impact of the university innovation philosophy on industry innovation adoption. Also, the university innovation philosophy influences the relationships of motives to industry innovation adoption and industry innovation adoption to benefits. Sixteen attitudinal factors are significantly different among the researchers of the eight Swedish universities. Finally, implications, limitations, and future research are discussed.
KW - attitudinal model
KW - benefits
KW - industry innovation adoption
KW - mission statement
KW - motives
KW - obstacles
KW - Swedish universities
KW - university innovation philosophy
UR - http://www.scopus.com/inward/record.url?scp=84978174550&partnerID=8YFLogxK
U2 - 10.1080/10496491.2016.1190550
DO - 10.1080/10496491.2016.1190550
M3 - Journal article
AN - SCOPUS:84978174550
SN - 1049-6491
VL - 22
SP - 556
EP - 572
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 4
ER -