Moving from products to services: Supporting strategic thinking through design workshops

Olivia Harre, Luca Simeone, Lene Nielsen

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Abstract

Transitioning a company from product-centricity to a new service-centred offering requires substantial changes, which can have deep implications for the company’s processes, structure, and technology. Strategic thinking can help managers and employees to plan and cope with change. Our paper offers empirical insight into how a Danish IT company that is transitioning to being service-centric hosted and facilitated a set of design workshops to foster strategic thinking across the organization. Such design workshops were structured to invite participants to adopt multiple perspectives and think through different temporalities, while mediating the interaction to allow diverse perspectives to emerge.
OriginalsprogEngelsk
Titel14th European Academy of Design Conference : Safe harbours for design research
UdgivelsesstedLancaster
ForlagThe European Academy of Design
Publikationsdato2021
StatusUdgivet - 2021
Begivenhed14th European Academy of Design Conference 2021: Safe Habours for Design Research - Online
Varighed: 11 okt. 202116 okt. 2021

Konference

Konference14th European Academy of Design Conference 2021
LokationOnline
Periode11/10/202116/10/2021

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