When internal communication becomes multi-vocal.: A study of coworker communication on internal social media

Vibeke Thøis Madsen

When internal communication becomes multi-vocal. A study of coworker communication on internal social media

Bidragets oversatte titel: Når intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier

Vibeke Thøis Madsen

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Abstract

The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

Bidragets oversatte titel	Når intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier
Originalsprog	Engelsk
Publikationsdato	1 jun. 2015
Antal sider	16
Status	Udgivet - 1 jun. 2015
Udgivet eksternt	Ja
Begivenhed	CCI Conference on Corporate Communication - New York, Danmark Varighed: 2 jun. 2015 → 5 jun. 2015

Konference

Konference	CCI Conference on Corporate Communication
Land/Område	Danmark
By	New York
Periode	02/06/2015 → 05/06/2015

Bibliografisk note

Vibeke is a Ph.d. candidate at the Center for Corporate Communication, Department of Business Communication, School of Business and Social Sciences, Aarhus University, Denmark. Her research interest includes internal social media, internal communication, organizational identity, organizational communication and social media.

Adgang til dokumentet

http://www.corporatecomm.org/event/cci-conference-on-corporate-communication-2015/

AUB Link

Søg efter materialet i Aalborg Universitetsbiblioteks søgemaskine

Citationsformater

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abstract = "The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank{\textquoteright}s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?",

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N2 - The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

AB - The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?

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