When internal communication becomes multi-vocal. A study of coworker communication on internal social media

Bidragets oversatte titel: Når intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier

Vibeke Thøis Madsen

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review


The aim of this paper is to present the findings of an exploratory case study of communication on internal social media within the Danish bank, Jyske Bank. The study involved an analysis of staff interaction on internal social media over three months, as well as interviews with 17 of the bank’s employees. The study not only answers questions about who participates in internal social media and the content of their communication, it also shows that when organizational culture and management support coworker communication, internal social media becomes a multi-vocal rhetorical arena where coworkers are likely to converse about how to solve product and customer-related challenges, and to discuss working conditions. In addition, this study shows that coworkers co-construct organizational identity when they discuss questions such as: Who are we as an organization? Which products should we provide for the customers? And how do we distinguish ourselves from the competitors?
Bidragets oversatte titelNår intern kommunikation bliver multi-vokal: Et studie af medarbejderkommunikation på interne sociale medier
Publikationsdato1 jun. 2015
Antal sider16
StatusUdgivet - 1 jun. 2015
Udgivet eksterntJa
BegivenhedCCI Conference on Corporate Communication - New York, Danmark
Varighed: 2 jun. 20155 jun. 2015


KonferenceCCI Conference on Corporate Communication
ByNew York

Bibliografisk note

Vibeke is a Ph.d. candidate at the Center for Corporate Communication, Department of Business Communication, School of Business and Social Sciences, Aarhus University, Denmark. Her research interest includes internal social media, internal communication, organizational identity, organizational communication and social media.