Navigating brand identity: A Semiotic approach for choosing an organization’s brand name

Frederik Hertel, Michelle Wicmandy

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Abstract

Choosing the right brand name for an organization is a critical marketing decision that influences the organization's opportunities and, in some cases, its future survival. The essence of a brand is to produce a positive image or idea and instills trust by delivering on its promises. This article introduces a new Semiotic model for producing and assessing acceptable brand names for organizations.
OriginalsprogEngelsk
TitelNavigating brand identity: A Semiotic approach for choosing an organization’s brand name
Publikationsdatojan. 2024
StatusUdgivet - jan. 2024
BegivenhedIABPAD 2024 - New Orleans, USA
Varighed: 3 jan. 20246 jan. 2024

Konference

KonferenceIABPAD 2024
Land/OmrådeUSA
ByNew Orleans
Periode03/01/202406/01/2024

Citationsformater