On Brand and Line Extensions

Bodil Stilling Blichfeldt

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Proceedings for the 10th International Product Development Management Conference
Redaktører	Thomas P., red. Hustad, Christer, red. Karlsson
Udgivelsessted	Belgien
Publikationsdato	2003
Sider	77-92
Status	Udgivet - 2003
Udgivet eksternt	Ja

AUB Link

@inbook{f0731c1b193c4404a01c349cdfaf85c5,

title = "On Brand and Line Extensions",

author = "Blichfeldt, {Bodil Stilling}",

year = "2003",

language = "English",

pages = "77--92",

editor = "Hustad, {Thomas P., red.} and Karlsson, {Christer, red.}",

booktitle = "Proceedings for the 10th International Product Development Management Conference",

}