On the role of ethics in Persuasive Design

Sandra Burri Gram-Hansen, Lasse Burri Gram-Hansen

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review


In this paper, a selection of the current primary approaches to Persuasive Design are analysed and discussed in relation to two ongoing research projects. Based on experiences gained when applying persuasive design to more established research areas, it is suggested that current research within the field of Persuasive Design may benefit from a more nuanced and context oriented perspective. Persuasive Design researchers commonly acknowledge that successful persuasion is dependent on acting within an opportune moment, often referred to as the rhetorical notion of Kairos. Kairos constitutes the link between the opportune moment and the appropriate action and does as such also signify an ethical perspective. As a result this paper argues that a recurring ethical perspective throughout a design process may be a central to constituting the unique claim of persuasive design in relation to more established research areas such as learning and digital mediation of cultural heritage.
TitelETHICOMP 2013 Conference Proceedings : The possibilities of ethical ICT
RedaktørerTerrell Ward Bynum, William Fleishman, Anne Gerdes, Gitte Møldrup Nielsen, Simon Rogerson
Antal sider8
ForlagSyddansk Universitetsforlag
Publikationsdato12 jun. 2013
ISBN (Trykt)978-87-92646-72-9
StatusUdgivet - 12 jun. 2013
BegivenhedETHICOMP 2013: The possibilities of ethical ICT - University of Southern Denmark, Kolding, Danmark
Varighed: 12 jun. 201314 jun. 2013
Konferencens nummer: 13


KonferenceETHICOMP 2013
LokationUniversity of Southern Denmark


  • Ethics
  • Persuasive Design