Online Consumer Ethnocentrism of Danish Consumers

Publikation: Working paperForskningpeer review

Abstrakt

No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers is examined.
OriginalsprogEngelsk
StatusUnder udarbejdelse - 2017

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