Opportunity Design: what, where and how?

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review


Creating and growing new businesses is fundamentally about turning good ideas into future business. However, this requires an entrepreneurial opportunity to be exploited via a valid strategic and organizational design. So far, literature has mainly focused on identifying approaches and methods for the strategic and organizational design, whereas the emergence of opportunities has mainly been of a descriptive character. Even if, some of the central characteristics of the opportunity recognition process have been identified, there is still a lack of approaches, methods and tools, which can support new entrepreneurs discovering the great entrepreneurial opportunities. By looking at industrial designers working with entrepreneurial opportunity recognition, it becomes evident that there is a set of approaches, which can turn the opportunity recognition into an intentional and proactive process. We name this intentional and proactive approach to the opportunity recognition process: opportunity design. In this paper, we make an initial effort to define opportunity design, and identify some of the specific approaches applicable to the design of opportunities.
TitelProceedings of: The Ninth Norddesign Conference, 2012
RedaktørerPoul Kyvsgaard Hansen, John Rasmussen, Kaj A. Jørgensen, Christian Tollestrup
Antal sider12
ForlagCenter for Industrial Production, Aalborg University and The Design Society, University of Strathclyde
Publikationsdatoaug. 2012
ISBN (Elektronisk)978-87-91831-51-5
StatusUdgivet - aug. 2012
BegivenhedNordDesign - Aalborg, Danmark
Varighed: 22 aug. 201224 aug. 2012




  • Entrepreneurship
  • Design principles
  • Opportunity recognition


Dyk ned i forskningsemnerne om 'Opportunity Design: what, where and how?'. Sammen danner de et unikt fingeraftryk.