Organizational Campaigning

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

Resumé

This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading.
OriginalsprogEngelsk
Artikelnummer5
TidsskriftJournal of Communication and Computer
Vol/bind12
Udgave nummer5
Sider (fra-til)250-261
Antal sider12
ISSN1548-7709
DOI
StatusUdgivet - maj 2015
BegivenhedThe 4th International Conference on Communication, Media, Technology and Design - Dubai, United Arab Emirates
Varighed: 16 maj 201518 maj 2015
Konferencens nummer: 4
http://www.cmdconf.net/

Konference

KonferenceThe 4th International Conference on Communication, Media, Technology and Design
Nummer4
LandUnited Arab Emirates
ByDubai
Periode16/05/201518/05/2015
Internetadresse

Citer dette

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title = "Organizational Campaigning",
abstract = "This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading.",
author = "Frederik Hertel",
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Organizational Campaigning. / Hertel, Frederik.

I: Journal of Communication and Computer, Bind 12, Nr. 5, 5, 05.2015, s. 250-261.

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

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