Perceived advertising intrusiveness and avoidance in emerging economies – the case of China

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Research Handbook of Marketing in Emerging Economies
Redaktører	Marin Marinov
Forlag	Edward Elgar Publishing
Publikationsdato	apr. 2017
Sider	125-145
Kapitel	7
ISBN (Trykt)	978 1 78471 316 4
ISBN (Elektronisk)	978 1 78471 317 1
Status	Udgivet - apr. 2017

AUB Link

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title = "Perceived advertising intrusiveness and avoidance in emerging economies – the case of China",

author = "Dan Petrovici and Marinova, {Svetla Trifonova} and Marinov, {Marin Alexandrov}",

year = "2017",

month = apr,

language = "English",

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editor = "Marin Marinov",

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Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

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AU - Petrovici, Dan

AU - Marinova, Svetla Trifonova

AU - Marinov, Marin Alexandrov

PY - 2017/4

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UR - http://www.e-elgar.com/shop/research-handbook-of-marketing-in-emerging-economies

M3 - Book chapter

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BT - Research Handbook of Marketing in Emerging Economies

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