Perceived advertising intrusiveness and avoidance in emerging economies: The case of China

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Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

3 Citationer (Scopus)

Originalsprog	Engelsk
Titel	Research Handbook of Marketing in Emerging Economies
Antal sider	21
Forlag	Edward Elgar Publishing
Publikationsdato	28 apr. 2017
Sider	125-145
ISBN (Trykt)	9781784713164
ISBN (Elektronisk)	9781784713171
Status	Udgivet - 28 apr. 2017

AUB Link

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title = "Perceived advertising intrusiveness and avoidance in emerging economies: The case of China",

author = "Petrovici, {Dan A.} and Marinova, {Svetla T.} and Marinov, {Marin A.}",

year = "2017",

month = apr,

day = "28",

language = "English",

isbn = "9781784713164",

pages = "125--145",

booktitle = "Research Handbook of Marketing in Emerging Economies",

publisher = "Edward Elgar Publishing",

}

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Perceived advertising intrusiveness and avoidance in emerging economies

T2 - The case of China

AU - Petrovici, Dan A.

AU - Marinova, Svetla T.

AU - Marinov, Marin A.

PY - 2017/4/28

Y1 - 2017/4/28

UR - http://www.scopus.com/inward/record.url?scp=85067217090&partnerID=8YFLogxK

M3 - Book chapter

AN - SCOPUS:85067217090

SN - 9781784713164

SP - 125

EP - 145

BT - Research Handbook of Marketing in Emerging Economies

PB - Edward Elgar Publishing

ER -