Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Marketing Review
Vol/bind	24
Udgave nummer	5
Sider (fra-til)	539
Antal sider	562
ISSN	0265-1335
Status	Udgivet - 2007

AUB Link

@article{2205ed59d1d94c41b0449e08d2be6284,

title = "Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania",

author = "Dan Petrovici and Marinov, {Marin Alexandrov} and Marinova, {Svetla Trifonova} and Nick Lee",

year = "2007",

language = "English",

volume = "24",

pages = "539",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "JAI Press",

number = "5",

}