Platform development: implications for portfolio management

Juliana Hsuan; Poul H. Kyvsgård Hansen

Platform development: implications for portfolio management

Juliana Hsuan, Poul H. Kyvsgård Hansen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

9 Citationer (Scopus)

Abstract

Udgivelsesdato: December

Originalsprog	Engelsk
Tidsskrift	Gestao e Producao
Vol/bind	14
Udgave nummer	3
Sider (fra-til)	453-461
Antal sider	9
ISSN	0104-530X
Status	Udgivet - 2007

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Citationsformater

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title = "Platform development: implications for portfolio management",

abstract = "{"} The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms.{"}",

author = "Juliana Hsuan and Hansen, {Poul H. Kyvsg{\aa}rd}",

year = "2007",

language = "English",

volume = "14",

pages = "453--461",

journal = "Gestao e Producao",

issn = "0104-530X",

publisher = "Associacao Brasileira de Engenharia de Producao (A B E P R O)",

number = "3",

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TY - JOUR

T1 - Platform development: implications for portfolio management

AU - Hsuan, Juliana

AU - Hansen, Poul H. Kyvsgård

PY - 2007

Y1 - 2007

N2 - " The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms."

AB - " The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms."

M3 - Journal article

SN - 0104-530X

VL - 14

SP - 453

EP - 461

JO - Gestao e Producao

JF - Gestao e Producao

IS - 3

ER -

Platform development: implications for portfolio management

Abstract

AUB Link

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Citationsformater