Platform development supportedby gaming

Juliana Hsuan Mikkola, Poul H. Kyvsgård Hansen

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review


    The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by high number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company.  Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking, to measure the degree of modularity embedded in a given platform and to what extent it is aligned with other platforms.
    TitelProceedings of the 14th International Product Development Management Conference
    RedaktørerAntonio Fernandes
    ForlagEuropean Institute for Advanced Studies in Management
    StatusUdgivet - 2007
    BegivenhedInternational Product Development ManagementConference Proceedings - Porto, Portugal
    Varighed: 11 jun. 200712 jun. 2007
    Konferencens nummer: 14


    KonferenceInternational Product Development ManagementConference Proceedings


    Mikkola, J. H., & Hansen, P. H. K. (2007). Platform development supportedby gaming. I A. Fernandes (red.), Proceedings of the 14th International Product Development Management Conference (s. 933-944). European Institute for Advanced Studies in Management.