Productivity, Challenges, and Applying Mass Customization in the Building and Construction Industry

The productivity in the Danish construction industry is significantly less compared to other sectors in Denmark. It has only doubled over the last 50 years, and based on this fact, this paper as a starting point look into the productivity of the building and construction industry to investigate trend similarities with other countries. Hereafter a literature study elaborates the challenges within the building and construction industry to understand the conditions that strain the industry in improving productivity.

Mass customization as a strategy has increased productivity and competitiveness in other industries in Denmark, and despite that mass customization has not been explored much in the research field of the building and construction industry, so implementing this strategy might affect the building and construction industry in a positive way. Therefore, this paper also study some indicators that justify mass customization as a strategy applicable within the building and construction industry, as well as some assumptions and requirements of applying mass customization.