Regional players in Europe: Viaplay: Original Crime Series as Transcultural Nordic Identity Construction

Kim Toft Hansen, Anne Marit Waade

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til rapportForskningpeer review


The pan-Nordic streaming service Viaplay proves that it is possible to challenge Netflix’s regional market dominance through an evocation of transcultural Nordic identity. Viaplay holds a threshold position as an entirely commercial player on the market, but through public funding and collaboration with public service broadcasters, the service also embraces traditional public service values in the available TV series. Even though Viaplay works from a pan-Nordic perspective, the service still requires a localized branding of seriesfor the Nordic countries.
TitelResearching transcultural identity I: production perspectives
Antal sider4
Publikationsdatonov. 2020
StatusUdgivet - nov. 2020


  • Viaplay
  • crime narratives
  • transculturality
  • transnationalism
  • Nordism