Originalsprog | Engelsk |
---|---|
Titel | Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice |
Redaktører | Thomas Bjørner |
Antal sider | 6 |
Udgivelsessted | Copenhagen |
Forlag | Hans Reitzels Forlag |
Publikationsdato | 2015 |
Sider | 107-112 |
Kapitel | 4 |
ISBN (Trykt) | 978-87-412-5853-9 |
Status | Udgivet - 2015 |
Emneord
- Validity
- Reliability methods