Responding to Organisational Misbehaviour: The Influence of Public Frames in Social Media

Over the past decades, the seriousness with which organisational crises have developed has, in part, been contingent on public access to social media platforms. Analysing two Danish organisational crises, the article explores whether the conceptual repertoires that underlie public evaluation of organisational behaviour are embedded in shared social and cultural practices that allow them to be expressed and shared easily and intuitively. The findings suggest that by drawing on well-established experiential domains in social and cultural life, users in public social media may instantiate frames that inspire other users to follow suit. This may create dominant interpretations across platforms and lay the foundation of crisis development.