Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Rethinking place branding : Comprehensive brand development for cities and regions
Redaktører	Michalis Kavaratzis, Gary Warnaby , Gregory Ashworth
Udgivelsessted	Heidelberg
Forlag	Springer VS
Publikationsdato	2015
Sider	159-175
ISBN (Trykt)	978-3-319-12423-0
ISBN (Elektronisk)	978-3-319-12424-7
DOI	https://doi.org/10.1007/978-3-319-12424-7_11
Status	Udgivet - 2015

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title = "Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue",

author = "Anette Therkelsen",

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Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue. / Therkelsen, Anette.
Rethinking place branding: Comprehensive brand development for cities and regions. red. / Michalis Kavaratzis; Gary Warnaby ; Gregory Ashworth. Heidelberg: Springer VS, 2015. s. 159-175.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

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