Return of the Vision Video: Can corporate vision videos serve as setting for participation?

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

92 Downloads (Pure)

Resumé

This paper examines the role of corporate vision videos as a possible setting for participation when exploring the future potentials (and pitfalls) of new technological concepts. We propose that through the recent decade’s rise web 2.0 platforms, and the viral effects of user sharing, the corporate vision video of today might take on a significantly different role than before, and act as a participatory design approach. This address the changing landscaping for participatory and user-involved design processes, in the wake of new digital forms of participation, communication and collaboration, which have radically changed the possible power dynamics of the production life cycle of new product developments. Through a case study, we pose the question of whether the online engagements around corporate vision videos can be viewed as a form of participation in a design process, and thus revitalize the relevance of vision videos as a design resource?
OriginalsprogEngelsk
TidsskriftNordic Design Research (NORDES)
Udgave nummer7
StatusUdgivet - 2017
Begivenhed7th Nordic Design Research Conference - Oslo, Norge
Varighed: 15 jun. 201717 jun. 2017
http://www.nordes.org/nordes2017/

Konference

Konference7th Nordic Design Research Conference
LandNorge
ByOslo
Periode15/06/201717/06/2017
Internetadresse

Fingerprint

video
participation
landscape management
life cycle
communication
resources

Emneord

  • sketching
  • vision video
  • Video
  • Prototype
  • video prototype
  • animation
  • design research
  • Participatory Design
  • social media
  • Youtube
  • interaction design

Citer dette

@inproceedings{a9a19f6dc97c47b7a3bab4a8669010f7,
title = "Return of the Vision Video: Can corporate vision videos serve as setting for participation?",
abstract = "This paper examines the role of corporate vision videos as a possible setting for participation when exploring the future potentials (and pitfalls) of new technological concepts. We propose that through the recent decade’s rise web 2.0 platforms, and the viral effects of user sharing, the corporate vision video of today might take on a significantly different role than before, and act as a participatory design approach. This address the changing landscaping for participatory and user-involved design processes, in the wake of new digital forms of participation, communication and collaboration, which have radically changed the possible power dynamics of the production life cycle of new product developments. Through a case study, we pose the question of whether the online engagements around corporate vision videos can be viewed as a form of participation in a design process, and thus revitalize the relevance of vision videos as a design resource?",
keywords = "sketching, vision video, Video, Prototype, video prototype, animation, design research, Participatory Design, social media, Youtube, interaction design",
author = "Peter Vistisen and Poulsen, {S{\o}ren Bolvig}",
year = "2017",
language = "English",
journal = "Nordic Design Research (NORDES)",
issn = "1604-9705",
publisher = "Nordes Digital Archive",
number = "7",

}

Return of the Vision Video : Can corporate vision videos serve as setting for participation? . / Vistisen, Peter; Poulsen, Søren Bolvig.

I: Nordic Design Research (NORDES), Nr. 7, 2017.

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

TY - GEN

T1 - Return of the Vision Video

T2 - Can corporate vision videos serve as setting for participation?

AU - Vistisen, Peter

AU - Poulsen, Søren Bolvig

PY - 2017

Y1 - 2017

N2 - This paper examines the role of corporate vision videos as a possible setting for participation when exploring the future potentials (and pitfalls) of new technological concepts. We propose that through the recent decade’s rise web 2.0 platforms, and the viral effects of user sharing, the corporate vision video of today might take on a significantly different role than before, and act as a participatory design approach. This address the changing landscaping for participatory and user-involved design processes, in the wake of new digital forms of participation, communication and collaboration, which have radically changed the possible power dynamics of the production life cycle of new product developments. Through a case study, we pose the question of whether the online engagements around corporate vision videos can be viewed as a form of participation in a design process, and thus revitalize the relevance of vision videos as a design resource?

AB - This paper examines the role of corporate vision videos as a possible setting for participation when exploring the future potentials (and pitfalls) of new technological concepts. We propose that through the recent decade’s rise web 2.0 platforms, and the viral effects of user sharing, the corporate vision video of today might take on a significantly different role than before, and act as a participatory design approach. This address the changing landscaping for participatory and user-involved design processes, in the wake of new digital forms of participation, communication and collaboration, which have radically changed the possible power dynamics of the production life cycle of new product developments. Through a case study, we pose the question of whether the online engagements around corporate vision videos can be viewed as a form of participation in a design process, and thus revitalize the relevance of vision videos as a design resource?

KW - sketching

KW - vision video

KW - Video

KW - Prototype

KW - video prototype

KW - animation

KW - design research

KW - Participatory Design

KW - social media

KW - Youtube

KW - interaction design

M3 - Conference article in Journal

JO - Nordic Design Research (NORDES)

JF - Nordic Design Research (NORDES)

SN - 1604-9705

IS - 7

ER -