Revelatory aspects when innovating the “as – is” business model – actualizing hidden knowledge

This paper combines the area of innovation of business models (BM) and revelation. It explains the importance of discovering ones current, “as is” BM in relation to actualization of the company’s hidden knowledge and potential.
The biblical revelations concern truly seeing, knowing and experience this as creating profound and meaningful relations (Pattison 2005;Tillich 1951). When one discovers the “as is” BM‘s potentials, it is revelatory in the sense that one is able to discover new potential relations and relate these to one’s future - “to be” business model. This is a participative act of knowing in line with Polanyi’s focus on practice related to knowing and also addressed directly by (Spender 2009a;Sveiby 2001;Weick 1996) or indirectly by (Roos et al. 2005).
For the innovation leader of a company our empirical findings show that the
discovering of one’s current business (model)’s “as is” seems to inherent revelatory information. First things first - know your own “as is” BM and then see your real innovation potential of your company.