Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.
|Titel||Software Business 13th International Conference|
|Redaktører||Noel Carroll, Anh Nguyen-Duc, Xiaofeng Wang, Viktoria Stray|
|Status||Udgivet - 2022|
|Begivenhed||13th International Conference on Software Business, ICSOB 2022 - Bolzano, Italien|
Varighed: 8 nov. 2022 → 11 nov. 2022
|Konference||13th International Conference on Software Business, ICSOB 2022|
|Periode||08/11/2022 → 11/11/2022|