Abstrakt
Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.
Originalsprog | Engelsk |
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Titel | Software Business 13th International Conference |
Redaktører | Noel Carroll, Anh Nguyen-Duc, Xiaofeng Wang, Viktoria Stray |
Antal sider | 16 |
Forlag | Springer |
Publikationsdato | 2022 |
Sider | 35-50 |
ISBN (Trykt) | 978-3-031-20705-1 |
ISBN (Elektronisk) | 978-3-031-20706-8 |
DOI | |
Status | Udgivet - 2022 |
Begivenhed | 13th International Conference on Software Business, ICSOB 2022 - Bolzano, Italien Varighed: 8 nov. 2022 → 11 nov. 2022 |
Konference
Konference | 13th International Conference on Software Business, ICSOB 2022 |
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Land/Område | Italien |
By | Bolzano |
Periode | 08/11/2022 → 11/11/2022 |