Roadmapping in the Digital Transformation Literature

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Abstrakt

Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.
OriginalsprogEngelsk
TitelSoftware Business 13th International Conference
RedaktørerNoel Carroll, Anh Nguyen-Duc, Xiaofeng Wang, Viktoria Stray
Antal sider16
ForlagSpringer
Publikationsdato2022
Sider35-50
ISBN (Trykt)978-3-031-20705-1
ISBN (Elektronisk)978-3-031-20706-8
DOI
StatusUdgivet - 2022
Begivenhed13th International Conference on Software Business, ICSOB 2022 - Bolzano, Italien
Varighed: 8 nov. 202211 nov. 2022

Konference

Konference13th International Conference on Software Business, ICSOB 2022
Land/OmrådeItalien
ByBolzano
Periode08/11/202211/11/2022

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