Service Dominant Logic. Changing perspective, revising the toolbox

Nicola Morelli; Amalia De Götzen

Service Dominant Logic. Changing perspective, revising the toolbox

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

Abstract

This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer’s role in the value-creation process and the consequent necessary revision of his own toolbox.

Originalsprog	Engelsk
Titel	Proceedings of the fifth Service Design and Innovation conference : Service Geographies
Forlag	Linköping University Electronic Press
Publikationsdato	24 maj 2016
Sider	132-142
Status	Udgivet - 24 maj 2016
Begivenhed	The 5th Service Design and Innovation Conference - København, Danmark Varighed: 24 maj 2016 → 26 maj 2016 Konferencens nummer: 5

Konference

Konference	The 5th Service Design and Innovation Conference
Nummer	5
Land/Område	Danmark
By	København
Periode	24/05/2016 → 26/05/2016

Adgang til dokumentet

http://www.ep.liu.se/ecp/125/011/ecp16125011.pdf

AUB Link

Søg efter materialet i Aalborg Universitetsbiblioteks søgemaskine

ServDes Conference
Nicola Morelli (Andet) & Amalia De Götzen (Andet)
24 maj 2016 → 26 maj 2016
Aktivitet: Andet

Citationsformater

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title = "Service Dominant Logic. Changing perspective, revising the toolbox",

abstract = "This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer{\textquoteright}s role in the value-creation process and the consequent necessary revision of his own toolbox.",

keywords = "Service Dominant Logic, service design toolbox, prototyping, infrastructuring",

author = "Nicola Morelli and G{\"o}tzen, {Amalia De}",

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Morelli, N & Götzen, AD 2016, Service Dominant Logic. Changing perspective, revising the toolbox. i Proceedings of the fifth Service Design and Innovation conference: Service Geographies. Linköping University Electronic Press, s. 132-142, The 5th Service Design and Innovation Conference, København, Danmark, 24/05/2016. <http://www.ep.liu.se/ecp/125/011/ecp16125011.pdf>

Service Dominant Logic. Changing perspective, revising the toolbox. / Morelli, Nicola ; Götzen, Amalia De.
Proceedings of the fifth Service Design and Innovation conference: Service Geographies. Linköping University Electronic Press, 2016. s. 132-142.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

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Service Dominant Logic. Changing perspective, revising the toolbox

Abstract

Konference

Adgang til dokumentet

AUB Link

Fingeraftryk

Aktiviteter

ServDes Conference

Citationsformater