Abstract
Shopping in the real world is becoming an increasingly interactive
experience as stores integrate various technologies to support
shoppers. Based on an empirical study of supermarket shoppers,
we designed a mobile context-aware system called the Context-
Aware Shopping Trolley (CAST). The aim of the system is to
support shopping in supermarkets through context-awareness and
acquiring user attention. Thus, the interactive trolley guides and
directs shoppers in the handling and finding of groceries. An
empirical evaluation showed that shoppers using CAST adapted in
different shopping behavior than traditional trolley shoppers by
exhibiting a more uniform behavior in terms of product sequence
collection and ease of finding products and thus, CAST supported
the shopping experience.
experience as stores integrate various technologies to support
shoppers. Based on an empirical study of supermarket shoppers,
we designed a mobile context-aware system called the Context-
Aware Shopping Trolley (CAST). The aim of the system is to
support shopping in supermarkets through context-awareness and
acquiring user attention. Thus, the interactive trolley guides and
directs shoppers in the handling and finding of groceries. An
empirical evaluation showed that shoppers using CAST adapted in
different shopping behavior than traditional trolley shoppers by
exhibiting a more uniform behavior in terms of product sequence
collection and ease of finding products and thus, CAST supported
the shopping experience.
| Originalsprog | Engelsk |
|---|---|
| Titel | Proceedings of MIRW 2009 |
| Antal sider | 4 |
| Forlag | BIS-Verlag |
| Publikationsdato | 2009 |
| ISBN (Trykt) | 978-3-8142-2177-X |
| Status | Udgivet - 2009 |
| Begivenhed | Mobile Interaction with the Real World - Bonn, Tyskland Varighed: 15 sep. 2009 → 15 sep. 2009 Konferencens nummer: 4 |
Konference
| Konference | Mobile Interaction with the Real World |
|---|---|
| Nummer | 4 |
| Land/Område | Tyskland |
| By | Bonn |
| Periode | 15/09/2009 → 15/09/2009 |