Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand

Lars Pynt Andersen

Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Undervisning › peer review

Abstrakt

16 cases of advertising management

Originalsprog	Engelsk
Titel	Strategic Advertising Management
Redaktører	Larry Percy, Richard Rosenbaum-Elliott
Udgivelsessted	Oxford
Forlag	Oxford University Press
Udgave	6
ISBN (Trykt)	ISBN: 9780198835615
Status	Accepteret/In press - 1 feb. 2021

Fingeraftryk Dyk ned i forskningsemnerne om 'Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand'. Sammen danner de et unikt fingeraftryk.

Citationsformater

Andersen, L. P. (Accepteret/In press). Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand. I L. Percy, & R. Rosenbaum-Elliott (red.), Strategic Advertising Management (6 udg.). Oxford University Press.

Andersen, Lars Pynt. / Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand. Strategic Advertising Management. red. / Larry Percy ; Richard Rosenbaum-Elliott. 6. udg. Oxford : Oxford University Press, 2021.

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title = "Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand",

abstract = "Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).",

author = "Andersen, {Lars Pynt}",

year = "2021",

month = feb,

day = "1",

language = "English",

isbn = "ISBN: 9780198835615",

editor = "Larry Percy and Richard Rosenbaum-Elliott",

booktitle = "Strategic Advertising Management",

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Andersen, LP 2021, Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand. i L Percy & R Rosenbaum-Elliott (red), Strategic Advertising Management. 6 udg, Oxford University Press, Oxford.

Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand. / Andersen, Lars Pynt.

Strategic Advertising Management. red. / Larry Percy; Richard Rosenbaum-Elliott. 6. udg. Oxford : Oxford University Press, 2021.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Undervisning › peer review

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T1 - Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand

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N2 - Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).

AB - Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).

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Andersen LP. Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand. I Percy L, Rosenbaum-Elliott R, red., Strategic Advertising Management. 6 udg. Oxford: Oxford University Press. 2021