Small talking with Jaguar; Feminist Manifesto Advertising; Carlsberg and the way to be Danish; The detour that paved a new path for Burger King; How an orange drink became the new black; Are you Swapfiet'ing around?; The 'ultra-chic' weatherproof functional wear; Zendium - the bacteria friendly cavity fighter; Murder your thirst; The Twix Meltdown; Match Point for Gatorade; Super Bowl Now, Laundry Later; Hammering the Cheetos brand into popcorn; Smelling fresh for ever and ever...; Turning tears into good PR; Creating a window for the VELUX brand

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiUndervisningpeer review

Abstrakt

16 cases of advertising management
OriginalsprogEngelsk
TitelStrategic Advertising Management
RedaktørerLarry Percy, Richard Rosenbaum-Elliott
UdgivelsesstedOxford
ForlagOxford University Press
Udgave6
ISBN (Trykt)ISBN: 9780198835615
StatusAccepteret/In press - 1 feb. 2021

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