Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova, Frantisek Sudzina

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceabstrakt i proceedingForskningpeer review

    Abstract

    Smartphones are used by majority of Western population, and they are mobile phones of choice also in the rest of the world. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. But virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. Data were collected in Slovakia, and they are analyzed using principal component analysis. With regards to the results, there were 5 factors identified for functional values, 6 factors for social values, 3 factor for epistemic values, 4 factors for hedonic values, and 7 factors for conditional values.
    OriginalsprogEngelsk
    Titel21st EBES Conference - Budapest : Program and Abstract Book
    UdgivelsesstedIstanbul
    ForlagFilmon Baskı Çözümleri
    Publikationsdato2017
    Sider84
    ISBN (Trykt)978-605-84468-8-5
    StatusUdgivet - 2017
    BegivenhedEBES Conference - Budapest University of Technology and Economics (BME), Budapest, Ungarn
    Varighed: 12 jan. 201714 jan. 2017
    Konferencens nummer: 21
    http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx
    http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

    Konference

    KonferenceEBES Conference
    Nummer21
    LokationBudapest University of Technology and Economics (BME)
    Land/OmrådeUngarn
    ByBudapest
    Periode12/01/201714/01/2017
    Internetadresse

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