Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova, Frantisek Sudzina

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

    4 Citationer (Scopus)

    Abstract

    After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.
    OriginalsprogEngelsk
    TitelConsumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference
    RedaktørerMehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
    ForlagSpringer Publishing Company
    Publikationsdato2018
    Sider53-62
    ISBN (Trykt)978-3-319-76287-6
    ISBN (Elektronisk)978-3-319-76288-3
    DOI
    StatusUdgivet - 2018
    BegivenhedEBES Conference - Budapest University of Technology and Economics (BME), Budapest, Ungarn
    Varighed: 12 jan. 201714 jan. 2017
    Konferencens nummer: 21
    http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx
    http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

    Konference

    KonferenceEBES Conference
    Nummer21
    LokationBudapest University of Technology and Economics (BME)
    Land/OmrådeUngarn
    ByBudapest
    Periode12/01/201714/01/2017
    Internetadresse
    NavnEurasian Studies in Business and Economics
    Vol/bind9
    ISSN2364-5067

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