Smells Like Grandparents: Consumers’ Barriers and Motivations to Second-hand Shopping

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Consumers’ perspectives on the reuse of products are crucial to understand for supporting and achieving a circular consumption and economy. While second-hand products are still a niche phenomenon (Wilts et al., 2021), second-hand markets validate the consumers’ willingness and desire to reuse products (Gregson & Crewe, 2003). To accommodate the call for knowledge on consumer
behavior regarding the circular economy, this study investigates consumers’ motivations and barriers to shopping in second-hand markets. The research includes 20 semi-structured interviews with a diverse set of informants to ensure rich data (Kvale & Brinkmann, 2015). With the departure in existing
knowledge about barriers and motivations to second-hand shopping from literature, the authors have, based on analysis of the interviews, identified, and categorized seven additional barriers and five motivations, which have not yet been described in the literature. The motivations concern aspects such
as social-, quality-, and design aspects, whereas the barriers mostly relate to the shopping experience and the social aspects. Thereby this study builds on prior studies and extends the theoretical understanding of the different aspects of second-hand shopping, that can either enhance or worsen the
TitelPROCEEDINGS 5th PLATE Conference : The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023
RedaktørerKirsi Niinimäki, Kirsti Cura
ForlagAalto University
ISBN (Elektronisk)978-952-64-1367-9
StatusUdgivet - 2023
BegivenhedThe 5th Product Lifetimes and The Environment Conference - PLATE 2023 - Aalto University, Espoo, Finland
Varighed: 31 maj 20232 jun. 2023
Konferencens nummer: 5


KonferenceThe 5th Product Lifetimes and The Environment Conference - PLATE 2023
LokationAalto University
NavnAalto University publication series ART + DESIGN + ARCHITECTURE


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