Social Entrepreneurs and Grassroot Initiatives: How Cooperation can strengthen Sustainable Movements

Carina Nöelle Schüssler, Frank Gertsen

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review

Abstrakt

Sustainable movements intend to raise awareness and initiate change through personal and structural changes that benefit people and planet. While movements regularly form out of protest against companies’ practices, the collaboration with sustainable entrepreneurs might bear the potential to benefit both sides. Therefore, the parallels between sustainable companies and grassroot initiatives are explored and chances for cooperation are evaluated. To analyse the relation, an empirical study was conducted, interviewing participants of four different sustainability-related movements. Volunteers, entrepreneurs, as well as company representatives in a business related to the movement’s cause were interviewed. The results show that collaboration between grassroot initiatives and sustainable entrepreneurs within the same movement is possible if certain rules are respected. Relevant recommendations for a successful collaboration and the resulting chances for each group are presented. Further, grassroot initiatives with a business model, as a hybrid of the two organisational forms, are examined.
OriginalsprogEngelsk
Publikationsdatojun. 2020
StatusUdgivet - jun. 2020
BegivenhedISPIM Innovation Conference – Innovating in times of crises - Virtual
Varighed: 7 jun. 202010 jun. 2020
Konferencens nummer: XXXI
https://ispim.us19.list-manage.com/track/click?u=8e661dc0cd6ccc0b959f64d5c&id=b3e1aa4ae4&e=7e2238a20c

Konference

KonferenceISPIM Innovation Conference – Innovating in times of crises
NummerXXXI
LokationVirtual
Periode07/06/202010/06/2020
Internetadresse

Bibliografisk note

978-952-335-467-8

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