Projekter pr. år
Abstract
This paper focuses on how innovation takes place for enterprises using Facebook as a channel service innovation in the meeting between the enterprise and the customer. The paper presents two case studies on service innovation initiated through the ICT based customer encounter, where the ICT relation is based on social network technologies. Data for the two cases are collected through interviews and monitoring of Facebook activities. The cases show innovations take place but that the enterprises need a strategy and an organization behind for taking customer introduced ideas to a higher level.
Originalsprog | Engelsk |
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Titel | ISM 2012 workshop proceedings : Innovation through Social Media |
Redaktører | Asbjørn Følstad, Anna Ståhlbröst, Esbjörn Ebbeseon, Jesper Svensson |
Antal sider | 11 |
Udgivelsessted | Trondheim |
Forlag | Akademika forlag |
Publikationsdato | 2012 |
Sider | 87-97 |
Kapitel | 10 |
ISBN (Trykt) | 978-82-321-0088-0 |
Status | Udgivet - 2012 |
Begivenhed | Innovation in Social Media - Oslo, Norge Varighed: 3 dec. 2012 → 3 dec. 2012 |
Konference
Konference | Innovation in Social Media |
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Land/Område | Norge |
By | Oslo |
Periode | 03/12/2012 → 03/12/2012 |
Emneord
- Social media
- innovation
Projekter
- 2 Afsluttet
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Service Platform
Henten, A. H. (Projektdeltager) & Falch, M. (Projektdeltager)
01/09/2010 → 01/09/2014
Projekter: Projekt › Forskning
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Når kunden møder den ansatte
Henten, A. H. (Kontaktperson), Sørensen, L. T. (Projektdeltager) & Nicolajsen, H. W. (Projektdeltager)
01/01/2008 → 31/12/2011
Projekter: Projekt › Forskning