Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | ISM 2012 workshop proceedings : Innovation through Social Media |
| Redaktører | Asbjørn Følstad, Anna Ståhlbröst, Esbjörn Ebbeseon, Jesper Svensson |
| Antal sider | 11 |
| Udgivelses sted | Trondheim |
| Forlag | Akademika forlag |
| Publikationsdato | 2012 |
| Sider | 87-97 |
| Kapitel | 10 |
| ISBN (Trykt) | 978-82-321-0088-0 |
| Status | Udgivet - 2012 |
| Begivenhed | Innovation in Social Media - Oslo, Norge Varighed: 3 dec. 2012 → 3 dec. 2012 |
Konference
| Konference | Innovation in Social Media |
|---|---|
| Land | Norge |
| By | Oslo |
| Periode | 03/12/2012 → 03/12/2012 |
Emneord
- Social media
- innovation
Citer dette
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Social media as a platform for service innovation. / Sørensen, Lene Tolstrup; Falch, Morten.
ISM 2012 workshop proceedings: Innovation through Social Media. red. / Asbjørn Følstad; Anna Ståhlbröst; Esbjörn Ebbeseon; Jesper Svensson. Trondheim : Akademika forlag, 2012. s. 87-97.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
TY - GEN
T1 - Social media as a platform for service innovation
AU - Sørensen, Lene Tolstrup
AU - Falch, Morten
PY - 2012
Y1 - 2012
N2 - This paper focuses on how innovation takes place for enterprises using Facebook as a channel service innovation in the meeting between the enterprise and the customer. The paper presents two case studies on service innovation initiated through the ICT based customer encounter, where the ICT relation is based on social network technologies. Data for the two cases are collected through interviews and monitoring of Facebook activities. The cases show innovations take place but that the enterprises need a strategy and an organization behind for taking customer introduced ideas to a higher level.
AB - This paper focuses on how innovation takes place for enterprises using Facebook as a channel service innovation in the meeting between the enterprise and the customer. The paper presents two case studies on service innovation initiated through the ICT based customer encounter, where the ICT relation is based on social network technologies. Data for the two cases are collected through interviews and monitoring of Facebook activities. The cases show innovations take place but that the enterprises need a strategy and an organization behind for taking customer introduced ideas to a higher level.
KW - Social media
KW - innovation
M3 - Article in proceeding
SN - 978-82-321-0088-0
SP - 87
EP - 97
BT - ISM 2012 workshop proceedings
A2 - Følstad, Asbjørn
A2 - Ståhlbröst, Anna
A2 - Ebbeseon, Esbjörn
A2 - Svensson, Jesper
PB - Akademika forlag
CY - Trondheim
ER -