@inproceedings{9a930b94c2ae4883a352d8722ce248e2,
title = "Solution Prototyping with Design Thinking: Social Media for SAP Store: A case study",
abstract = "Information and knowledge workers as well as other employees who are not part of a research or product development team are barely exposed to innovation creation processes. Design Thinking as an innovation method is typi- cally used in R&D. This research analyses whether a short-cycled Design Think- ing method can be developed, so employees outside R&D can be taken out of their daily jobs and innovate without falling too much behind with their opera- tional work. Alongside with short-cycled DT session there are potential impacts on business and hence on management. Business Thinking barriers are tried to be broken and Design Thinking advantages are increasingly preferred by man- agement. This case study based paper provides key insights into how DT phases and behavior can be changed for creating synergy across employees, manage- ment and products from which the end-consumer benefits. The Social Media for SAP store case study combines a conceptual and product oriented solution deri- vation with Design Thinking.",
author = "Arkin Efeoglu and Charles M{\o}ller and Michel Serie",
year = "2014",
doi = "10.1007/978-3-319-13936-4",
language = "English",
isbn = "978-3-319-13936-4; 978-3-319-13935-7",
series = "Communications in Computer and Information Science",
publisher = "Springer",
pages = "99--110",
editor = "M. Helfert and B. Donnellan and J. Kenneally",
booktitle = "Design Science",
address = "Germany",
note = "European Design Science Symposium (EDSS) ; Conference date: 21-11-2013 Through 22-11-2013",
}