Solution Prototyping with Design Thinking: Social Media for SAP Store: A case study

Arkin Efeoglu, Charles Møller, Michel Serie

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

    6 Citationer (Scopus)

    Abstract

    Information and knowledge workers as well as other employees who are not part of a research or product development team are barely exposed to innovation creation processes. Design Thinking as an innovation method is typi- cally used in R&D. This research analyses whether a short-cycled Design Think- ing method can be developed, so employees outside R&D can be taken out of their daily jobs and innovate without falling too much behind with their opera- tional work. Alongside with short-cycled DT session there are potential impacts on business and hence on management. Business Thinking barriers are tried to be broken and Design Thinking advantages are increasingly preferred by man- agement. This case study based paper provides key insights into how DT phases and behavior can be changed for creating synergy across employees, manage- ment and products from which the end-consumer benefits. The Social Media for SAP store case study combines a conceptual and product oriented solution deri- vation with Design Thinking.
    OriginalsprogEngelsk
    TitelDesign Science : Perspectives from Europe
    RedaktørerM. Helfert, B. Donnellan, J. Kenneally
    ForlagSpringer
    Publikationsdato2014
    Sider99-110
    ISBN (Trykt)978-3-319-13936-4; 978-3-319-13935-7
    DOI
    StatusUdgivet - 2014
    BegivenhedEuropean Design Science Symposium (EDSS) - Dublin, Irland
    Varighed: 21 nov. 201322 nov. 2013

    Konference

    KonferenceEuropean Design Science Symposium (EDSS)
    Land/OmrådeIrland
    ByDublin
    Periode21/11/201322/11/2013
    NavnCommunications in Computer and Information Science
    Vol/bind447
    ISSN1865-0929

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