Abstract
Information and knowledge workers as well as other employees who are not part of a research or product development team are barely exposed to innovation creation processes. Design Thinking as an innovation method is typi- cally used in R&D. This research analyses whether a short-cycled Design Think- ing method can be developed, so employees outside R&D can be taken out of their daily jobs and innovate without falling too much behind with their opera- tional work. Alongside with short-cycled DT session there are potential impacts on business and hence on management. Business Thinking barriers are tried to be broken and Design Thinking advantages are increasingly preferred by man- agement. This case study based paper provides key insights into how DT phases and behavior can be changed for creating synergy across employees, manage- ment and products from which the end-consumer benefits. The Social Media for SAP store case study combines a conceptual and product oriented solution deri- vation with Design Thinking.
Originalsprog | Engelsk |
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Publikationsdato | 2013 |
Antal sider | 23 |
Status | Udgivet - 2013 |
Begivenhed | Intel Ireland Research Conference - Clontarf Castle, Dublin, Irland Varighed: 21 nov. 2013 → 22 nov. 2013 |
Konference
Konference | Intel Ireland Research Conference |
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Lokation | Clontarf Castle |
Land/Område | Irland |
By | Dublin |
Periode | 21/11/2013 → 22/11/2013 |