Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness

Rafael Hernandez-Cazares, Late Lawson-Lartego, Lars Kolind Mathiassen, Sergio Quinonez-Romandia

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Business and Industrial Marketing
Vol/bind	35
Udgave nummer	10
Sider (fra-til)	1475-1489
Antal sider	15
ISSN	0885-8624
DOI	https://doi.org/10.1108/JBIM-01-2019-0042
Status	Udgivet - 5 dec. 2020
Udgivet eksternt	Ja

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title = "Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness",

author = "Rafael Hernandez-Cazares and Late Lawson-Lartego and Mathiassen, {Lars Kolind} and Sergio Quinonez-Romandia",

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AU - Hernandez-Cazares, Rafael

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AU - Mathiassen, Lars Kolind

AU - Quinonez-Romandia, Sergio

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