Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Business and Industrial Marketing
Vol/bind	35
Udgave nummer	10
Sider (fra-til)	1475-1489
Antal sider	15
ISSN	0885-8624
DOI	https://doi.org/10.1108/JBIM-01-2019-0042
Status	Udgivet - 5 dec. 2020
Udgivet eksternt	Ja

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@article{956caae7012149d1a4d93fe5dc57e0af,

title = "Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness",

author = "Rafael Hernandez-Cazares and Late Lawson-Lartego and Mathiassen, \{Lars Kolind\} and Sergio Quinonez-Romandia",

year = "2020",

month = dec,

day = "5",

doi = "10.1108/JBIM-01-2019-0042",

language = "English",

volume = "35",

pages = "1475--1489",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Limited",

number = "10",

}

TY - JOUR

T1 - Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness

AU - Hernandez-Cazares, Rafael

AU - Lawson-Lartego, Late

AU - Mathiassen, Lars Kolind

AU - Quinonez-Romandia, Sergio

PY - 2020/12/5

Y1 - 2020/12/5

U2 - 10.1108/JBIM-01-2019-0042

DO - 10.1108/JBIM-01-2019-0042

M3 - Journal article

SN - 0885-8624

VL - 35

SP - 1475

EP - 1489

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 10

ER -