Sustainable Business Model Design: 45 Patterns

Florian Lüdeke-Freund, Henning Breuer, Lorenzo Massa

Publikation: Bog/antologi/afhandling/rapportBogForskning

Abstract

In our research we identified 45 business model patterns with the potential to support sustainable business design. These patterns were arranged in groups based on commonalities in the sustainability challenges the patterns address. The following 11 groups will be presented in detail in our forthcoming book:  Group 1: Pricing & Revenue Patterns primarily address the revenue model of a business model, i.e. these patterns define how offerings are priced and revenues generated.  Group 2: Financing Patterns address the financing model within a business model, i.e. these patterns define how equity, debt, and operating capital can be acquired.  Group 3: Eco-Design Patterns integrate ecological aspects into key activities and value propositions, i.e. these patterns define how processes and offerings are designed to improve their ecological performance over their entire life cycle.  Group 4: Closing-the-Loop Patterns help integrate the idea of circular material and energy flows into partnerships, key activities, and customer channels, i.e. these patterns offer alternative ways of how materials and energy flow into, out of, and return to a company.  Group 5: Supply Chain Patterns modify the upstream (partners, resources, capabilities) and/or downstream (customers, relationships, channels) components of a business model, i.e. these patterns define how inputs are sourced and target groups are reached.  Group 6: Giving Patterns help donate products or services to target groups in need, i.e. these patterns define how costs are covered and social target groups are reached.  Group 7: Access Provision Patterns create markets for otherwise neglected target groups, involving modified value propositions, channels, revenue, pricing and cost models, i.e. these patterns define how value propositions are designed, delivered, and to whom.  Group 8: Social Mission Patterns integrate social target groups in need, including otherwise neglected groups, either as customers or productive partners, i.e. these patterns define how customers, partners, and employees are defined and integrated.  Group 9: Service & Performance Patterns emphasize the functional and service value of products and offer performance management, i.e. these patterns are special in how value propositions are defined and delivered.  Group 10: Cooperative Patterns integrate a broad range of stakeholders as co-owners and co-managers, i.e. these patterns are special in how partners are defined and how the organization is governed.  Group 11: Community Platform Patterns substitute resource or product ownership with community-based access to resources and products, i.e. these patterns offer alternatives to how value propositions are defined and delivered.  
OriginalsprogEngelsk
ForlagDruck- und Verlagshaus Zarbock GmbH & Co. KG, Frankfurt am Main
Antal sider250
ISBN (Trykt)978-3-9824003-0-3
ISBN (Elektronisk)978-3-9824003-1-0
StatusUdgivet - 2022

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