Sustaining Competitive Advantage Through Effective Knowledge Management

Waheed Akbar Bhatti*, Muhammad Khan, Abrar Ahmed, Nazim Hussain, Kashif ur Rehman

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Abstract

Knowledge utilization to achieve competitive advantage is not only a source of creating critical success factors but nurturing core competencies as well. In order to stay, competitive organizations have to be fully aware of customer preference, trends and changing needs. This flexibility of any organization can help attain competitive advantage by adapting to changing environment and maintaining it. The real life example of marketing strategy by sportswear giants Adidas and Nike show how effective knowledge management can help achieve organization goals.
OriginalsprogEngelsk
TidsskriftAfrican Journal of Business Management
Vol/bind5
Udgave nummer8
Sider (fra-til)3297
Antal sider3.301
ISSN1993-8233
StatusUdgivet - 2011
Udgivet eksterntJa

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