Testing indirect effect of consumer attitudes toward a product

Renata Hrubá, Frantisek Sudzina

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Abstrakt

The number of farmers´ markets has been increasing all around the world. This growth in the popularity of farmers´ markets has been attributed to factors of changing consumer interest in local traditional or innovative food products.
This paper focuses on familiarity bias in the Czech dairy market and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security.
It can be concluded that the indirect effect (e.g. is the product grown locally, fresher, environmental issues, safety, etc.) on consumer attitudes toward products exists. The sustainability agenda has been adopted by the consumers’ local community.
OriginalsprogEngelsk
TitelThe 10th International Days of Statistics and Economics : Conference Proceedings
RedaktørerTomáš Löster, Tomáš Pavelka
UdgivelsesstedPrague
Publikationsdato2016
Sider616–622
ISBN (Elektronisk)978-80-87990-10-0
StatusUdgivet - 2016
BegivenhedThe 10th International Days of Statistics and Economics - Prague, Tjekkiet
Varighed: 8 sep. 201610 sep. 2016

Konference

KonferenceThe 10th International Days of Statistics and Economics
Land/OmrådeTjekkiet
ByPrague
Periode08/09/201610/09/2016

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