Abstract
The number of farmers´ markets has been increasing all around the world. This growth in the popularity of farmers´ markets has been attributed to factors of changing consumer interest in local traditional or innovative food products.
This paper focuses on familiarity bias in the Czech dairy market and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security.
It can be concluded that the indirect effect (e.g. is the product grown locally, fresher, environmental issues, safety, etc.) on consumer attitudes toward products exists. The sustainability agenda has been adopted by the consumers’ local community.
This paper focuses on familiarity bias in the Czech dairy market and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security.
It can be concluded that the indirect effect (e.g. is the product grown locally, fresher, environmental issues, safety, etc.) on consumer attitudes toward products exists. The sustainability agenda has been adopted by the consumers’ local community.
| Originalsprog | Engelsk |
|---|---|
| Titel | The 10th International Days of Statistics and Economics : Conference Proceedings |
| Redaktører | Tomáš Löster, Tomáš Pavelka |
| Udgivelsessted | Prague |
| Publikationsdato | 2016 |
| Sider | 616–622 |
| ISBN (Elektronisk) | 978-80-87990-10-0 |
| Status | Udgivet - 2016 |
| Begivenhed | The 10th International Days of Statistics and Economics - Prague, Tjekkiet Varighed: 8 sep. 2016 → 10 sep. 2016 |
Konference
| Konference | The 10th International Days of Statistics and Economics |
|---|---|
| Land/Område | Tjekkiet |
| By | Prague |
| Periode | 08/09/2016 → 10/09/2016 |